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  • Writer's pictureJacob Black

The Best Marketing Books Written in the Last Decade


In the fast-paced world of marketing, staying ahead of the curve is essential for success. One of the most effective ways to do this is by reading insightful marketing books. The last decade has produced some remarkable works that offer invaluable lessons for marketers. Let's delve deeper into some of these transformative books.

The Best Books on Marketing Written in the Last Decade

by Jonah Berger

Published: 2013

Understanding the Science of Virality Jonah Berger's "Contagious" is a seminal work that dissects the elements that make ideas or products go viral. Berger identifies six key 'STEPPS'—Social Currency, Triggers, Emotion, Public, Practical Value, and Stories—that contribute to the virality of a concept. The book is filled with real-world examples and offers actionable steps for marketers to make their campaigns more shareable.

by Robert Cialdini

Published: Revised Edition in 2021

Mastering the Art of Persuasion Though originally published in 1984, the revised edition incorporates new research and insights into the psychology of why people say "yes." Cialdini introduces six universal principles of persuasion, such as Reciprocity and Scarcity, and explains how to use them ethically in various aspects of marketing.

by Donald Miller

Published: 2017

The Power of Storytelling Donald Miller's book is a masterclass in effective storytelling. He introduces a seven-part framework based on the elements of a story to help brands articulate their message more clearly. The book emphasizes the importance of making the customer the hero of the story, thereby fostering greater engagement and loyalty.

by Chip Heath & Dan Heath

Published: Revised Edition in the last decade

Crafting Memorable Ideas The Heath brothers dissect why some ideas 'stick' and others don't. They introduce the 'SUCCES' formula—Simple, Unexpected, Concrete, Credible, Emotional, Stories—to help marketers craft messages that are memorable and impactful.

by Seth Godin

Published: 2018

Empathy and Service in Marketing Seth Godin challenges traditional marketing tactics and focuses on the value of empathy and service. He argues that marketing isn't about pushing products but about solving problems and fulfilling needs, making it essential reading for ethical and effective marketing.

by Adam Clarke

Published: 2021

Comprehensive Guide to Modern SEO Adam Clarke's book is a one-stop-shop for all things SEO. From understanding Google's algorithm to keyword research and link building, this book offers a step-by-step guide for improving your website's visibility and ranking.

by Nir Eyal

Published: 2014

Creating Addictive User Experiences Nir Eyal's "Hooked" offers a cyclical framework that includes Trigger, Action, Variable Reward, and Investment. The book is a must-read for product managers and marketers interested in building products that not only attract users but keep them coming back.

by Jonah Berger

Published: 2016

Unveiling the Subconscious Drivers of Consumer Behavior In this book, Berger explores the subconscious social influencers that affect our choices. From what we buy to how we talk, "Invisible Influence" is a deep dive into the subtle forces that shape consumer behavior, making it invaluable for marketers.


The last decade has been a period of rapid change and innovation in the field of marketing. The books highlighted in this article offer a wealth of knowledge and strategies that are crucial for navigating this complex landscape. Whether you're a seasoned marketer or just starting out, these works provide comprehensive insights that will help you stay ahead of the curve. These books are our choice for the best books on marketing in the last decade.

Check out more books on business here.

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